Korea Commercial Artists Association
Inaugural Art Exhibition, KTV 473, June 20, 1964, KTV Archive

Korea Commercial Artists Association

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The Korea Commercial Artists Association [Hanguk sangeop misulga hyeophoe; KCAA] is a private organization in the field of commercial art and graphic design founded on April 23, 1964 and remained active until 1966. It was established for the purpose of developing commercial art and improving its quality through exchange exhibitions with international organizations. Its members were young practitioners under the age of thirty who were working in the field of commercial art. The first president was Yeom Intaek, who served as the art director of the Korea Minting and Security Printing Corporation at the time, and the vice-presidents were Bong Sangkyun and Kim Hongryeon. At the general meeting in July 1965, Kim Gwanghyeon, who was working at Yuyu Corporation, was elected as the new president. The KCAA held its inaugural exhibition from June 8 to 14, 1964 at the Korean Information Service Gallery. Its forty members presented roughly 100 graphic design works closely related to modern life, including posters, pamphlets, wrapping designs, calendars, and medicine advertisements. At the time of the inaugural exhibition, the president Yeom Intaek declared that the KCAA was formed to launch a new movement in design, which had the power to directly influence national industry but had been treated poorly due to business owners’ lack of understanding. The association held the second member exhibition in March of the following year and the third edition in August at the same place. In the third edition, domestic and international calendar designs were gathered and compared. It was held as a response to the public’s demand for “different and unique calendars” as calendars “occupy a large portion in interior decoration.” The exhibition featured fifty-two items by the KCAA members as well as seven outstanding domestic calendars and nine outstanding international calendars of the year 1965. It also functioned as a competition. The outstanding domestic calendars were honored with the Association Award, Idea Award, and Lettering Award, among others. Among the twenty entries by non-members, those with remarkable designs were selected for the Print Art Award, Layout Award, Idea Award, Encouragement Award, and others. The KCAA held the fourth member exhibition in April 1966 at the National Public Information Center Gallery and the fifth edition in November of the same year at the Shinsegae Gallery.
* Source: MMCA

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