MMCA Hyundai Motor Series
MMCA Hyundai Motor Series 2014 Lee Bul, Poster, 2014, MMCA Art Research Center Collection

MMCA Hyundai Motor Series

  • naver
  • kakao
  • facebook
  • twitter
MMCA Hyundai Motor Series is an annual exhibition event that has been organized by the MMCA and sponsored by Hyundai Motor Company for ten years since 2014, featuring large-scale solo exhibitions of mid-career Korean artists. It began in November 2013, when Hyundai Motor Company announced a ten-year sponsorship agreement totaling twelve billion won to coincide with the opening of the MMCA Seoul. Each year, the MMCA selects an artist, or team, who has created a unique body of work, and Hyundai sponsors them to inject new vitality into contemporary Korean art. Hyundai Motor Company stated that “the company, in addition to supporting the production of large-scale new works, hoped to establish it as a representative platform for introducing Korean artists to the global art scene by also supporting publishing, educational programs, and publicity based on the MMCA curators’ research on the selected artist.” As the very first sponsored artist, Lee Bul presented installations including her new works The City of the Sun II and Aubade III from September 30, 2014 to March 29, 2015 in Gallery 5 of the MMCA Seoul. The second edition of the MMCA Hyundai Motor Series was AHN KYUCHUL - Invisible Land of Love, held from September 15, 2015 to May 22, 2016 in Gallery 5, featuring eight new works. The third edition, Kimsooja – Archive of Mind, was held from July 27, 2016 to February 5, 2017 in Gallery 5 and Gallery Madang. The fourth edition, IM Heung-soon – Things that Do Us Part, was held from November 30, 2017 to April 8, 2018 in Gallery 5 and 7, Gallery Madang, and the corridors. The fifth edition CHOIJEONGHWA–Blooming Matrix was held from September 5, 2018 to March 3, 2019 at Gallery 5 and Gallery Madang. The sixth edition Park Chan-kyong - Gathering was held from October 26, 2019 to February 23, 2020 at Gallery 5. The seventh edition was Haegue Yang - O₂ & H₂O which was held from September 29, 2020 to February 28, 2021 at Gallery 5 and Seoul Box. In addition to the exhibition, a book entitled Air and Water: A Collection of Writings on Yang Hye-gyu 20012020 was published jointly by the MMCA and Reality Culture. The eighth edition was Moon Kyungwon & Jeon Joonho—News from Nowhere, Freedom Village. It was held from September 3, 2021 to February 20, 2022 in Gallery 5 and Seoul Box. The ninth edition, held in 2022, was entitled Choe U-Ram [Little Ark] and was held from September 9, 2022 to February 26, 2023 in the Seoul Box, Gallery 5, and the corridors and halls of the basement level. Finally, the tenth edition Jung Yeondoo—One Hundred Years of Travels was held from September 6, 2023 to February 25, 2024 in Seoul Box, Gallery 5, and the corridors and halls of the basement level. The MMCA Hyundai Motor Series is regarded as a representative example of corporate sponsorship that has created a win-win effect between culture and art and business.
* Source: MMCA

Related

Find More